Constructor Helps Retailers Unlock Zero-Party Data for Personalization

Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers deliver on consumers’ expectations by powering relevant and personalized product recommendations in real time that drive shopper satisfaction and conversions.

The tool enables retailers to serve up brief questionnaires as shoppers engage on a brand’s website, mobile site or mobile app, posing questions to them much like an associate would in-store. Then, based on each person’s responses, Quizzes aims to instantly and dynamically personalize the items and recommendations the shopper sees next — mapping them to the individual’s wants and needs.

Benefits to this approach include:

  • Quizzes can reduce the indecision shoppers face when they have to sort through too many options, especially when shopping for complex or specialty items;
  • As part of Constructor’s holistic product discovery platform, Quizzes is designed to provide a new way to source data that can be applied throughout the entire shopping experience; and
  • Quizzes uses “zero-party data” — data that shoppers knowingly and willingly provide — which can help retailers comply with data privacy regulations and address consumers’ expectations for privacy.


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