Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels. Blueshift’s SmartHub CDP aims to merge the benefits of both CDPs and campaign management platforms.
Retailers can use the solution to orchestrate, test and optimize omnichannel customer experiences and improve engagement throughout the journey. The AI options were designed to help personalize each journey, while a growing library of more than 80 integrations can help retailers connect at any touch point. Blueshift’s goal is to help retailers solve several challenges:
- Help them unify and segment their first-party customer data to create and activate audiences in seconds as a full CDP;
- Let brands utilize AI to identify who to target, what offer/content to show, when to send and where to engage so they can personalize on a 1:1 level with all customers; and
- Offer an omnichannel journey builder that can span the entire customer experience, from marketing channels to in-store customer service, to create a relevant and seamless experience for each customer.