Omnichannel Alignment

Mystery Shopper Research Uncovers Improvements In Cross-Channel Marketing

By stepping out of the office and into the stores, the e-tailing group captures unique insights into successful retail marketing and merchandising…

New Solutions Automate The In-Store Experience With X-Channel Insights

Personalization, product comparisons and content management are features commonly associated with the e-commerce channel. These and other shopping tools are now working…

Reality Bites: Retailers Need Cross-Channel Tools To Overcome Bleak Holiday Outlook

Several research reports released last week showed the undeniable reality check that awaits retailers this holiday season. Most merchants will be faced…

Circuit City Grabs An EDGE By Incorporating Multi-Channel Intelligence Into Tablet PCs

Looking to improve the shopping experience and stand apart from its competitors, Circuit City is betting a lot of its future on…

Brand Keys CEO: Gap’s Soft Comp Store Sales Indicative Of Wider Branding, Cross-Channel Failures

Gap Inc. posting an 11% same store sales drop for the month of July wasn’t a huge shock to retail industry watchers,…

Rich Internet Apps (RIA)s Give Retailers New Window Into Customer Experience

Customers may see them as cool new technologies that offer different views of products and shopping carts. But retailers are seeing Rich…

Strategies to Optimize Cross-Channel Engagement With Mobile and Email Marketing

Industry experts share insights at Customer Engagement Conference Creating a sense of shopping urgency, offering exclusive online engagement, and viewing opt-outs as…

Crowdsourcing: New Retail Concepts Give Power to the People

By Tom Ryan, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning…

Mandee Targets Young Consumers With In-Store Texting Promotion

On a busy Saturday at young women’s’ apparel retailer Mandee, I didn’t expect much more from the storefront greeter than a…

D’Agostino Offers Shoppers Automated Grocery Lists Via Ikan Scanning Technology

In an age of increasingly time-poor and Internet-savvy consumers, the Ikan grocery scanner is designed to do for grocery shopping what…

7 Tactics for Driving Store Traffic with Email

Editor’s Note: The following article is an excerpt from MediaPost written by Chad White, the director of retail insights and editor-at-large…

Kraft Tallies $100M in Sales Lift By Tapping Into Online Groups

Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.