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Bold Commerce Helps Retailers Promote Impulse Purchases for Curbside Orders

Bold Commerce has launched a curbside checkout feature designed to help retailers recapture the high-margin impulse purchases lost with the growth of curbside checkout, by introducing upsell and cross-sell opportunities after an order has been placed and during pickup. Curb Up seeks to re-create the experience of last-minute product discovery in the checkout area on shoppers’ mobile devices.

Checkout from Bold Commerce already offers the ability to recommend add-on items before, during and after checkout online. Curb Up is designed to extend this functionality to orders that will be completed at curbside or picked up in-store with the following capabilities:

  • As customers arrive at the store for order pickup, they are presented with an impulse buy pop-up;
  • The pop-up offers them the opportunity to add one or more last-minute items — curated by the retailer — to their existing order with a single click; and
  • Store staff are automatically notified about the new item(s) to add into the order.

Additionally, Bold Commerce aims to seamlessly feed all in-store inventory into Curb Up so that it displays only the impulse items available at each specific location.

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