Surefront Enables Cloud-Based Collaboration for Product Lifecycle Management

Surefront has rolled out a product lifecycle management (PLM) platform that allows brands to develop products with all communications and data in a single collaborative space. The solution is designed to promote secure, cloud-based collaboration, which helps keep remote teams on the same page for faster and more efficient product development.

Surefront’s patented suite of tools blends product data and communications for a historical log of all design elements, financial data, specifications and tasks related to each product. Once those products are ready to hit shelves, retailers can invite retail buyers to view product showcases and settle wholesale orders without ever leaving the Surefront platform.

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