Digital Marketing

Listen Now: Amazon Ads’ Former Evangelist on the Future of Retail Media

Retail media has exploded into one of the fastest-growing opportunities in marketing, so much so that the term describing it has now…

Instacart Debuts AI Grocery Suite, Powers Customer-Facing Agentic Tech for Kroger

Instacart has introduced a suite of AI solutions specifically designed for the complexities of grocery retailing, featuring a white-label customer-facing agentic AI-powered…

Black Friday Takes on New Importance as Holiday Shoppers Prioritize Smart Spending

2025 has been a year of sweeping change — both technologically thanks to AI, and economically as President Trump’s tariffs reshape the…

Bath & Body Works Engineers Holiday ‘Scent Takeovers,’ While Sephora Brings on the ‘Queen of Christmas’

Beauty retailers are pulling out all the stops to amp up the joy and magic this holiday season. Sephora launched the beginning…

Yodel-ay-ee-oh! Target to Transform All Stores to Alpine Villages for Holiday 2025

Target is betting big on in-store experiences this holiday season, including turning its nearly 2,000 stores into Alpine Villages filled with festive…

Marketing that Matches the Pace of Commerce

Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long promotional stretch. Halloween now…

JCPenney Holiday Campaign Stresses ‘Thoughtful’ Frugality

Recognizing that many consumers are tightening their belts while still wanting to show their generosity this holiday season, JCPenney is centering its…

Etsy Promotes Long-Time Insider to CEO Role in Leadership Transition

Etsy has named its current President and Chief Growth Officer, Kruti Patel Goyal, to succeed Josh Silverman as CEO, effective Dec. 31,…

Santa’s Little Helper this Holiday Season: Live Shopping

The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing, and retailers are facing…

Listen Now: Legendary Adman Ellis Verdi on the Art of Retail Advertising

This past summer, American Eagle made headlines around the world with its “Sydney Sweeney Has Great Jeans” ad spot. Whether you liked…

How Walmart Business Gives Back Precious Minutes to Time-Starved SMB Owners

Small- and medium-sized businesses (SMBs) face a shortage that no supply chain can restock: the time spent performing administrative and operational tasks…

Shadow Buyers: How to Reach ‘Invisible’ Purchasers

Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In fact, 89% of leaders…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

Digital Marketing

Listen Now: Amazon Ads’ Former Evangelist on the Future of Retail Media

Instacart Debuts AI Grocery Suite, Powers Customer-Facing Agentic Tech for Kroger

Black Friday Takes on New Importance as Holiday Shoppers Prioritize Smart Spending

Bath & Body Works Engineers Holiday ‘Scent Takeovers,’ While Sephora Brings on the ‘Queen of Christmas’

Marketing that Matches the Pace of Commerce

Etsy Promotes Long-Time Insider to CEO Role in Leadership Transition

Listen Now: Legendary Adman Ellis Verdi on the Art of Retail Advertising

Shadow Buyers: How to Reach ‘Invisible’ Purchasers

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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