soona, a virtual content creation platform for ecommerce, is expanding its proprietary Camera-to-Cloud technology. The platform seeks to solve key problems associated with brand content by delivering high-quality creative from professional crews, a 24-hour turnaround time and transparent pricing from within one collaborative platform.
The soona platform was designed to help businesses meet the growing demand for quality ecommerce visuals in four categories: beauty and cosmetics, fashion and footwear, home goods, and pet care. Specific capabilities include:
- Brands can book a shoot within soona’s self-service software, which allows them to choose from curated designs or take a style quiz and select from its network of models, stylists and props;
- Designers ship their products and join the shoot online in real time while clients can give feedback to the crew as they would on an in-person set, and see immediate changes and improvements on the dashboard;
- Brands can organize content within the platform, revisit previous shoots, download any of the content they’ve purchased and shop their past shoots for more content at any time; and
- Brands can then swap content into their store and product listing pages in just one click through soona’s Shopify app.
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