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SKUx Helps Retailers Collect Intent and Interest Data While Delivering Purchase Incentives

Promotions solution provider SKUx has launched SKUx Offer (X)ccelerator, a tool designed to help brands and retailers transform traditional anonymized advertising tactics into secure, serialized, one-to-one and trackable mobile offers. The Offer (X)ccelerator aims to help advertisers run their campaigns on SKUx’s platform, which captures rich consumer data in near-real time.

SKUx Offer (X)ccelerator triggers a serialized, unique promotion code via mobile engagement from a single, static image. The image is designed to be distributed virtually anywhere, any time as a serialized secure incentive to an individual device, which allows the brand to acquire intent and purchase data while rewarding the shopper with a purchase incentive.

Additionally, the solution can help advertisers deliver higher-value offers with greater control over campaign costs, by leveraging media distribution vehicles to acquire customers that show purchase intent and interest in the brand. This rich data, captured in near-real time, can enable brands to adjust offers to maximize effectiveness and is fully compliant with changes in privacy laws.

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