Digital Marketing

Ahold Delhaize Introduces In-Store Advertising Across its 5 Grocery Banners

AD Retail Media, the retail media arm of East Coast grocery retail group Ahold Delhaize USA, is enhancing the way shoppers engage…

Wonder Buys Media Company Tastemade for $90 Million

Wonder, which describes itself as a “new kind of food hall,” has purchased retail media company Tastemade for approximately $90 million, according…

Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement tactics may have been…

Countdown to Compliance: Are Your Subscriptions Compliant with the FTC Click-to-Cancel Ruling?

The approach businesses use to build lasting customer relationships through recurring services has undergone a fundamental change over the past decade. Now,…

5 Simple Steps to Create a High-Impact Brand Sweepstakes

Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a brand sweepstakes! By offering…

30-Year Retail Veteran Reveals how to ‘Thrive in an Exponential World’

Gary Hawkins has been enmeshed in the retail industry for nearly three decades as a practitioner and advisor for companies ranging from…

Target Details Plans to Drive Over $15 Billion in Sales Growth by 2030

Target has ambitious plans to drive an additional $15 billion in sales growth by 2030. Key priorities include enhancements to its brick-and-mortar…

Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers…

How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s…

Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail is any commerce experience…

Adopting a Holistic Security Mindset for Ecommerce

Ecommerce cybersecurity and fraud prevention are almost always handled by different teams, but that doesn’t mean they’re completely independent activities. When customer…

Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered…

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