Digital Marketing

Creator-Led ShopMy Platform Debuts Consumer-Facing Commerce

ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping platform. At the new…

Anthropologie Promotes Maeve to Standalone Brand, Plans Stores and Exclusive Catalog

Anthropologie’s customer favorite Maeve label has been elevated to a standalone brand with its own branded storefronts, beginning with the initial concept…

3 Questions with Veteran Marketer Sarah Crockett: Connecting with Consumers in Times of Turbulence

When it comes to marketing portfolios, not many executives have one as robust as Sarah Crockett. Throughout her career she has handled…

Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof

Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger Precision Marketing (KPM) Powered…

Walmart Kicks Off Multi-Year Partnership with Major League Soccer

Walmart is latching on to the growing interest in soccer, embarking on a multi-year partnership with Major League Soccer (MLS) and Leagues…

Exclusive: Hanna Andersson Looks Beyond the Checklist to Capture the Magic of BTS

For most parents, back-to-school shopping begins with a looong list: school supplies, backpacks, lunchboxes, clothes, shoes. But this year, Hanna Andersson —…

IAB Sets Out to Define the Growing World of Commerce Media

As retail media has expanded well beyond retailers, a new term has begun to take prevalence — commerce media. The purpose is…

Edible Launches Digital Marketplace for Non-Perishable Gifts

Edible Arrangements has partnered with the tech-forward gifting platform Goody to add a curated selection of non-perishable third-party gifts to its website,…

How Retailers can Maximize the ‘Happy Accident’ of a Product Collaboration that Goes Viral

Product scarcity has been a successful retailing strategy for many years, particularly in the luxury sector. Part of the thrill of owning…

Kroger Debuts Tool to Access Teacher-Specific Back-to-School Shopping Lists

Kroger has introduced the Kroger Back to School List, an online tool that provides parents with access to the shopping lists provided…

Albertsons Names New Retail Media Head

Albertsons Companies has appointed Brian Monahan as the new head of its retail media division, Albertsons Media Collective, effective July 21. A…

Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.

There’s no denying the power of Amazon Prime Day: The annual sales event is now as much a summer staple as sandals…

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