Sensormatic Solutions has launched Sensormatic Solutions Computer Vision, a suite of tools created to address a wide range of real-world challenges retailers face in the current marketplace. The new offering is designed to help deploy a variety of analytics that provide real-time insights on retail-specific use cases related to shopper behavior, loss prevention, safety and security, inventory, shopper demographics and other data.
Some of the new capabilities include:
- Shelf Sweep Detection, which aims to monitor shelf activity for large-scale removals of items so associates can take pre-emptive measures to mitigate theft, alert associates when stock is low and track the movement of high-value items taken from shelves;
- Vehicle Alert, which was created to monitor parking lots to identify unauthorized or abandoned vehicles, keep track of customer wait times to mitigate possible criminal activity and improve customer experiences for BOPIS and curbside orders;
- Traffic Pattern Insights, which is designed to tracks paths to purchase and shopper movements throughout the floor to facilitate more effective layouts and stocking practices;
- Audience Measurement, which aims to provide insights into shopper demographics and sentiments to assist with marketing plans, promotions and product offerings; and
- Dwell Time Measurement, which helps retailers evaluate the effectiveness of their campaigns and promotions by monitoring how long customers spend engaging with different displays.
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