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Enterra Solutions Helps Retailers Handle Data Analytics at Scale

The Enterra Solutions Autonomous Decision Science (ADS) platform aims to combine AI, glass box explanatory mathematics and non-linear optimization into one integrated platform, to help business teams perform advanced analytics and activate natural language-expressed insights at scale. The technology was designed to help CPG brands navigate several industry challenges driven by COVID-19, inflation and other market forces.

The ADS platform is designed to help determine optimal product placement across shelves and ideal times for discounting in order to maximize sales while minimizing shortages. ADS also can help retailers make sense of their data, at scale and at the speed of the market, to improve decision-making.

Enterra’s Global Insights and Decision Superiority System is designed to enable businesses to build systemic resiliency and competitiveness by simulating the multi-player, multi-dimensional environment of the real world to understand, anticipate and navigate market variables. Potential use cases for ADS’ capabilities include:

  • Determining and understanding the rules and forces in each competitive marketplace;
  • Understanding competitors’ strategies and tactics through the mathematical analysis and semantic reasoning of data; and
  • Decoding consumer perception of product value through rich, high-dimensional attribution of consumer preferences and demographic analysis.

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