Homedics CMO Reveals 6 Major Truths About Modern MarketingÂ
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American…
Features February 17
Latest In: Customer Experience
The New Retail Landscape in 2023: Where Every Day is Game Day
Success in the new retail landscape in 2023 requires many of the characteristics of a winning sports team.…
Executive Viewpoints February 17
Contactless Biometric Solutions for Better Shopping Experiences
The global pandemic changed our world in so many ways — some good, some bad. Retail and hospitality…
Executive Viewpoints February 16
Quantum Metric Offers Tactical Tools for Optimizing Digital Experiences
Quantum Metric has launched Atlas, a solution designed to help retailers optimize their digital experiences. Powered by proprietary…
News February 16
How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’
Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those…
Features February 15
5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos
Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded…
Features February 14
Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool
During the heart of the holiday season, experiential toy retailer Camp launched Gift Finder, an interactive tool designed…
Features February 13
When It Comes to Building Loyalty, Design Is a Brand’s Greatest Asset
Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a…
Executive Viewpoints February 13
How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)
As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…
Features February 10Top Stories
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