Latest In: Customer Experience

Casper Sleep design:retail design:retail Featured Featured new store concept Sleep Shop tactile experience design visual merchandising
Casper Sleep has opened a new Sleep Shop concept in California, designed to create a more elevated tactile shopping experience.

Casper Revamps California Store with Interactive Sleep Features

Casper Sleep is doubling down on tactile experiences. As a company that sells mattresses, pillows and other sleep-related…

Features January 24
amazon business b2b ecommerce Bigcommerce Feedonomics Lance Ovide

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer…

Executive Viewpoints January 24
innovation incubation retail innovation Walmart Walmart Store No. 8
Walmart will reportedly shut down its Store No. 8 innovation unit as the retailer seeks to cut costs and find new ways to develop and test new ideas.

Walmart Shutters Store No. 8 Innovation Incubator

Walmart will reportedly shut down its Store No. 8 innovation unit, according to the Wall Street Journal and…

News January 23
customer experience Featured National Retail Federation NRF 2024 NRF Big Show omnichannel strategy retail innovation Retail technology retail trade show
40,000 retail execs gathered at the NRF Big Show to explore emerging trends, and how retail media, ESG and other trends can drive business innovation.

Seen and Heard at #NRF2024: 5 Trends from the Big Show

Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together…

Features January 23
David Pollett Incremental multi-touch attribution RMNs

Causation or Coincidence? The Need for Incrementality Measurement in Retail Media

Retail media has been all the rage for the last couple of years, and for good reason. For…

Executive Viewpoints January 23
Amy Sullivan business growth Kirkland's Home new CEO
Home decor and furniture retailer Kirkland's, Inc., has promoted Amy Sullivan to CEO, effective February 4, 2024.

Kirkland’s Promotes COO to CEO Post

Home decor and furniture retailer Kirkland’s, Inc., has promoted Amy Sullivan to CEO, effective February 4, 2024. She…

News January 22
app development consumer listening CPG brands cpg marketing customer engagement Featured fullstory Huggies journey mapping Kimberly-Clark Kleenex Kotex marketing efficiency marketing spend removing friction
Kimberly-Clark products are used by one-third of the world's population.

From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition…

Features January 22
Andy Houstoun Crimtan geotargeting privacy

Dynamic Creative Optimization Decoded: A Masterclass for Retail Success

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly…

Executive Viewpoints January 22
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Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery’s Frontier

Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the…

News January 19
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