Shoppers demand quick delivery for items purchased and paid for online, but what happens if they enter their contact data incorrectly when they check out? Invalid contact data often leads to delivery failures, which, in turn, creates unhappy customers that are willing to share their experience with anyone and everyone.
There is a solution. Verifying the quality of customer contact data can ensure that retailers avoid many shipping issues and create happier customers.
To stress the importance of high-quality, validated customer contact data, Informatica created the “Clean Data Kit.” This kit bundles content designed to help retailers avoid the pitfalls that come with invalid contact records. Titles in the bundle include:
- Three Reasons Retailers Need Valid Contact Records;
- No Return To Sender; and
- 4 Ways Retailers Can Improve Customer Centricity
