pura vida

Vera Bradley Creates 2 New Leadership Roles, Cuts 3 Existing Positions in Executive Shakeup

Vera Bradley has reconfigured its leadership team with the appointment of Alison Hiatt to the newly-created job of Chief Marketing Officer and…

Vera Bradley Names Chief Growth Officer to Drive Pura Vida’s Next Stage of Development

Vera Bradley has appointed retail veteran Lockie Andrews to the newly created post of Chief Growth Officer (CGO) for the Pura Vida…

Vera Bradley Acquires Majority Ownership In Pura Vida

Vera Bradley has signed an agreement to acquire a 75% interest in Creative Genius, Inc., the owner of Pura Vida, a California-based…

How Pura Vida Bracelets Engage Shoppers Through The Buying Lifecycle

An end-to-end approach to customer engagement is critical for excelling in this new era of retail, which is dictated by constantly shifting…

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