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5 Ways Retailers Can Tackle Wavering Customer Loyalty

New research from PwC has found that three in 10 customers are more likely to try a new…

Features August 15
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Will Wearable Technology Shake Up The Retail Landscape?

Wearable technology — including smart watches and glasses — is expected to become a “must have” for consumers…

Features March 9
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New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail…

News June 25
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