jeff weidauer

Will Big Data Kill Creative?

The Internet was invented the same year we landed on the moon, at the close of a very tumultuous and difficult decade….

Where Are The ESLs?

Here is a quick bit of trivia. What do these four things have in common? CD-ROM Microsoft Windows Apple Macintosh Electronic Shelf…

From Yuppies to Yemmies: How To Market To Millennials Without Boring The Boomers

The term “Yuppie” was coined at just about the time the Millennial generation was born. Both made the scene about 1980,…

Adding Value To The Shopper Experience With Big Data

You may not have directly felt the impact of big data, but make no mistake, it’s already having an effect on your…

Macy’s, Target Tap QR Codes For Extended Customer Interaction

Smart phone technology has given way to a new channel through which to communicate with shoppers and enable commerce. The fascination…

Taking Mobile Marketing Beyond Coupons

By Jeff Weidauer, VP Marketing, Vestcom InternationalAll too often in recent years, retailers seeking to engage shoppers have trumpeted new technologies without…

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