gen z

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and…

Gen Z Fave Princess Polly Opens First U.S. Store in LA

Princess Polly, the global fashion brand beloved by Gen Z, has opened its first U.S. store at Westfield Century City in Los…

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that modern shoppers are savvy…

Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years, personal finance concerns are…

Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their…

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the findings of Deloitte’s 17th…

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened…

Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach $80 billion by 2025,…

The Future is Diverse, so Retailers Must Shift from a ‘Mass’ to a ‘Micro’ Model to Keep Up

Society is changing rapidly, and retail needs to evolve just as rapidly to keep up, according to the Buying Into Better: The…

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve

In a world awash with data, what matters is not how much you have but what you do with it. Judged this…

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…

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