The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
Latest In: Fandom
Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28
Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch
Indiana Jones, played by mega-movie star Harrison Ford, is perhaps one of the most beloved characters in modern…
Features August 19
From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…
Features April 9Featured
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