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Exclusive Q&A: How Resident Gets Would-Be Mattress Buyers Into Its Beds

In the increasingly crowded mattress category, every marketing dollar has to work overtime. Resident gets the most out of its $100 million…

Lids Leverages Customer Data For Targeted Marketing From Facebook To The Store

Personalization and customization are major components of what makes the Lids brand stand out, especially as the specialty retailer caters to sports…

TikTok Tops 800M Users: Is It Retail’s Next Big Social Investment?

Even though TikTok has only been available to the global market since 2017, it’s already won the hearts and attention of Gen Z (or Centennials) everywhere. The premise is simple yet powerful…

Kohl’s CEO Reveals Strategies Behind Facebook, Amazon Partnerships

While the ninth annual Consensus Great Brands Show enabled some of the best and brightest young consumer brands to pitch their companies…

Bump Boxes Drives 49% Purchase Volume Increase Via Facebook, Instagram Campaigns

Bump Boxes, which offers pregnancy and baby products to expectant mothers via subscription boxes, has leveraged AI to drive its Facebook and…

Kohl’s Partners With Facebook To Curate New Merchandise Selection

Kohl’s is turning to Facebook to further blend modern shopping into its department store model. Starting in mid-October 2019 in 50 Kohl’s…

How Leading Retailers Are Winning On Facebook And Instagram

Despite continuous headlines about the retail apocalypse, U.S. retail sales are experiencing the fastest growth since 2006. The retailers that are struggling…

Tammy & Benjamin Drives 230% Sales Lift From Facebook Ads, 90% Boost From Google

Prior to the 2018 holiday season, Tammy & Benjamin, a luxury leather brand, sought to drive more global sales for its handbags and…

Facebook Ads Creative Fatigue: How To Identify And Combat It

Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times…

Saks Fifth Avenue Targets Facebook Shoppers With Holiday Gift Guide Chatbot

For the second year in a row, Saks Fifth Avenue launched a Holiday Gift Guide chatbot on Facebook Messenger. The Saks team…

Facebook Opens Pop-Ups For Online SMBs In 9 Macy’s Stores

Macy’s and Facebook are collaborating to provide a pop-up space for more than 100 SMB e-Commerce retailers at the department store’s “The…

5 Last-Minute Strategies To Drive Holiday Sales On Facebook And Instagram

The holidays are fast approaching. Accounting for the majority of annual retail sales, this time of year prompts most organizations to start…

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