ESG

Johnny Cupcakes Founder: ‘My $10,000 Mistakes Often Lead to $100,000 Ideas’

I don’t usually write stories in the first person, but I was inspired by Johnny Earle, Founder of Johnny Cupcakes — a…

Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that modern shoppers are savvy…

Sprouts Commits to 23% Smaller Stores to Reduce Environmental Impact

Sprouts Farmers Market is reducing the size of new stores by 23% in an effort to decrease carbon emissions and meet its…

Nike, Crocs Hit Bumps in Sustainability Efforts

Prompted by consumer demand, retailers have been making bigger commitments to Environmental, Social and Governance (ESG) efforts, but some are facing challenges…

SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Since its inception in 2008, SHEIN has become one of the retail industry’s most remarkable growth stories, but it also has been…

Sustainability is the Future — Here’s How to Make it Part of Your Business

Sustainability has evolved from a buzzword and marketing term to a core element of any successful retailer, and any company that doesn’t…

5 Steps Toward Practical, Scalable, Sustainable Impacts in Retail Design

As savvy customers pull back the curtain on the carbon footprints of their go-to retailers, credibility in sustainable performance has emerged as…

Want to Win the Consumer in 2023? Start with Trust, Especially when it comes to ESG

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over…

Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World

American Eagle Outfitters, Inc. (AEO) has invested heavily in winning the hearts, minds and dollars of Gen Z consumers. From Roblox to…

Victoria’s Secret Aims for $7.3B in Sales by 2025 as Brand Continues Image Overhaul

Victoria’s Secret revealed during its Oct. 13 Investors’ Day presentation that it will attempt to reach $7.3 billion in sales by 2025….

4 Ways Brands are Tackling the CSR Imperative

As a result of new regulations and reporting requirements, corporate social responsibility (CSR) has become a top-line concern for consumer brands and…

Harris Poll: 82% of Consumers Want a Brand’s Values to Align with Their Own

While price continues to be a major factor in purchase considerations, shoppers are increasingly paying close attention to the values of the…

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