engagement

Grocery Retailer Increases Multi-Channel Customer Engagement With CEM And Social CRM Solutions

Customer Experience Management (CEM) solutions allow organizations to take a more consistent and tactical approach to customer feedback and Voice of the…

Mattel Optimizes Mobile Experience, Integrates PayPal Mobile Express Checkout Into New M-Commerce Site

As consumers continue to tap into their smartphones to research potential purchases, mobile commerce will continue to increase and impact overall retail…

IBM Unveils Augmented Reality Mobile Shopping App For In-Store Engagement

Shoppers are demanding more personalized offers, communications and item recommendations from retailers today. As a result, they are more willing to share…

New Research Spotlights Opportunities For Big Box Retailers

Big box retailers such as Kmart, Target and Walmart strive to provide a “one-stop shop” for today’s time-starved and deal-oriented consumers. With…

Vineyard Vines Accelerates Online Growth With Personalized Site Content

Powerful web capabilities allow retailers to integrate personalized content and interactive features that resonate with shoppers, and in turn boost brand loyalty…

Email Marketing Best Practices For the 2012 Holiday Season

Retailers experienced a 15% year-over-year boost in online sales during the 2011 holiday season, according to research from comScore. Overall, Black Friday…

Home Depot Creates Better Store Experiences With Mobile Technology, In-Store WiFi

Delivering an engaging in-store experience relies on a retailer’s ability to leverage the technology that empowers associates and creates more compelling brand…

Tommy Bahama: Storyteller

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry executives…

Top SMS Campaign Strategies To Boost Acquisition, Conversion And Retention

As the smartphone’s popularity intensifies among consumers, many retailers are focused on applications and mobile-optimized sites to increase engagement with mobile-savvy…

Mandee Generates $400,000 in 3 Days With QR Code Campaign

As shoppers continue to consult smartphones while in store for price and product comparison, Quick Response (QR) codes have become powerful marketing…

Birkenstock Central Boosts Conversions, Engagement With Behavioral-Triggered Email Campaigns

Shopping cart abandonment is an ongoing struggle for a majority of today’s retailers. Between the rise of price-comparison apps and the influx…

E-tailing Group Study Sees Growing Focus On Mobile, Tablets And Content Strategies

Today’s consumers are growing more savvy and accustomed to comparing prices and researching products across online platforms and in stores. Merchants must…

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