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Latest In: customer centriticy

brand superfans customer centriticy customer feedback strategy Customer loyalty Featured Katie Thomas Kearney Consumer Institute
Katie Thomas, who leads the Kearney Consumer Institute, reveals the impact of "superfans," and how brands can cultivate fandom.

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many…

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