With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

Brands are facing intense scrutiny of their public image and stands on hot-button issues, and marketers are feeling the pressure: 68% are under more stress about their brand’s language striking the right tone compared to a year ago, and 63% say their organizations consistently revise language to ensure sensitivity to world events.

The need to get a brand’s voice pitch-perfect has 63% of marketers willing to try AI for generating and optimizing copy, up from just 36% in 2020.

Learn more in this infographic from Phrasee.

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