Why You Can’t Ignore The Human Element When Deploying Omnichannel Technology

Even when a new solution is demonstrably better, faster and more feature-rich than the previous iteration, people tend to resist change.

This often-overlooked aspect of human nature can be a major stumbling block when retailers deploy upgraded omnichannel technology but neglect to use training, change management and other tools to secure user buy-in. Without this crucial step, retailers will never get the ROI they seek from their tech investment.

This white paper explores:

  • Initial steps for securing user buy-in;
  • Why change management is more than a “nice-to-have”;
  • The latest training and education tools;
  • Using metrics that track interest, acceptance and adoption of new solutions; and
  • Establishing a long-term plan for ongoing change management.

Check out the white paper!

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: