Why It’s Time to Update Your Pricing Playbook


Don’t treat your shoppers like guinea pigs. If you get your pricing wrong once, it may be the last chance you have to get it right. Your shoppers are in control, and they do not have patience for unfair and arbitrary pricing. That’s why it’s time to update your pricing playbook. 

Taking a science-driven approach activated by powerful AI capabilities can empower you to optimize your pricing strategies, providing the ability to identify and implement prices at the category, store and item level that best align with shoppers’ behaviors and the brand’s business goals.  

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