For retailers, their brand reputation and engagement with customers are top priorities. With many communication vehicles to choose from, merchants find that maintaining a relationship through email marketing has been proven to be the most difficult; and one bad move can cause email recipients to unsubscribe. In fact, 77% of U.S. consumers said they have become more guarded about giving out their email addresses over the past year, while 18% said they never open emails from companies. This infographic provides a close look at engagement filtering behaviors for Gmail and Hotmail, and the reasons why subscribers become disengaged with email.
For retailers, their brand reputation and engagement with customers are top priorities. With many communication vehicles to choose from, merchants find that maintaining a relationship through email marketing has been proven to be the most difficult; and one bad move can cause email recipients to unsubscribe. In fact, 77% of U.S. consumers said they have become more guarded about giving out their email addresses over the past year, while 18% said they never open emails from companies. This infographic provides a close look at engagement filtering behaviors for Gmail and Hotmail, and the reasons why subscribers become disengaged with email.
