Why Deepfakes are a Real Problem

Deepfakes fraud threat

Deepfake technology —videos, audio or images that have been manipulated by AI to impersonate real people — has advanced so much in recent years that it now poses a real security threat to businesses.

These threats come in the form of fraudulent transactions, false representation of high-profile figures and, in the worst-case scenario, extortion. And yet while 80% of companies acknowledge the threat of deep fakes, less than 30% have taken action. Among the proactive steps that businesses can take to combat this threat are:

  • Training staff on how to spot and flag potential fake content;
  • Establishing verification procedures for communications;
  • Implementing automated detection solutions; and
  • Formulating a response strategy if a deepfake attack occurs.

For more on how deepfakes are made and how to spot them, check out this infographic from Panda.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: