Which Brands are Rewriting the Rules of Loyalty Programs?


Just as retail has grown more complex and heterogeneous, so have the loyalty programs retailers use to acquire, reward and — most importantly — retain customers. Today’s loyalty leaders are:

  • Getting creative with partnerships adjacent to the retail space;
  • Taking advantage of the gamification possibilities of the metaverse, using non-physical rewards like NFTs that unlock the chance to have real-world experiences;
  • Shaping programs for the specific needs of key customer segments, as well as using them to appeal to broader shopper demographics.; and
  • Tapping growing consumer concerns about the environment and social justice to shape rewards and incentives.

Learn more about the five brands rewriting the rules of loyalty programs.

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