When To Strike: How To Time Your Promotions This Holiday Season


Explore the email volume trends during the key shopping periods of the 2011 holiday season including Black Friday, Cyber Monday, and the days leading up to Christmas. An hour-by-hour analysis of which promotions were used and when volume spiked or flatlined will help you time your messages and promotions to stand out from the pack during the 2012 holiday season.  Promotions like countdowns and “Days of Deals” are popular every year. Learn how to avoid common pitfalls of these promotions and understand the best time to launch them.


  • Jim Davidson, Manager of Marketing Research, Bronto
  • Debbie Hauss, Editor-in-Chief, Retail TouchPoints



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