Summer is finally here, and consumers are hitting not just the beach but the stores. But exactly what they’re most interested in buying varies widely by region. Cameras top the list in super-scenic Alaska, while in muggy Manhattan air conditioning is most sought after by shoppers. Audio books, perfect for long car rides, are popular in the scenic Mountain West; self-help books top the charts in the Southeast.
These and other valuable insights come from second-party data, which is derived from transparent access to a trusted and relevant partner’s first-party data. It’s been collected and analyzed for this infographic by ownerIQ.