New commerce and communication channels are emerging faster than ever before. As a result, data is being generated at a rapid pace, leaving retailers scrambling to collect, measure and leverage it effectively.
Join Ken Blake of Harte-Hanks to learn how marketers are successfully leveraging engagement data to drive multichannel relevancy.
This webinar will uncover:
- The data required to ensure relevancy;
- Real-world applications; and
- The overall value of efficient data collection and analysis.
Ken Blake, Senior Vice President, Analytic Consulting Group, Harte Hanks