Using Engagement Data To Drive Multichannel Relevancy

New commerce and communication channels are emerging faster than ever before. As a result, data is being generated at a rapid pace, leaving retailers scrambling to collect, measure and leverage it effectively.

Join Ken Blake of Harte-Hanks to learn how marketers are successfully leveraging engagement data to drive multichannel relevancy.

This webinar will uncover:

  • The data required to ensure relevancy;
  • Real-world applications; and
  • The overall value of efficient data collection and analysis.




Ken Blake, Senior Vice President, Analytic Consulting Group, Harte Hanks

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