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Using Engagement Data To Drive Multichannel Relevancy

New commerce and communication channels are emerging faster than ever before. As a result, data is being generated at a rapid pace, leaving retailers scrambling to collect, measure and leverage it effectively.

Join Ken Blake of Harte-Hanks to learn how marketers are successfully leveraging engagement data to drive multichannel relevancy.

This webinar will uncover:

  • The data required to ensure relevancy;
  • Real-world applications; and
  • The overall value of efficient data collection and analysis.

When?

On-Demand

Speakers:

Ken Blake, Senior Vice President, Analytic Consulting Group, Harte Hanks

Twitter Hashtag:

#multichannel

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Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

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