Using Cross Channel Methods to Create a Customer Centric Experience

Founded in 1998 by Shep & Ian Murray, vineyard vines has quickly emerged as one of the top cross channel specialty retailers. This short video case study examines how vineyard vines, a specialty retailer, uses cross-channel methods to coordinate the shopping experience.

This cutting edge company began with no knowledge of the retail world, but with the help of Crossview and IBM Business Partner, this leading retailer was able to cater to how the customer wants to shop, whether it be online, over the phone or in-store.

View this short video-case study to gain insight into how this leading retailer used the uniformity of cross-channel efforts to build a successful customer-centric experience.

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