Retailers can (and should) use traditional quantitative metrics to track the success of their pop-up shops, but these are not sufficient on their own to measure the unique qualities of these shops. In addition to traditional metrics such as foot traffic, dwell times and the shop’s impact on web site traffic, retailers also should use qualitative measures such as:
- Pop-up shop associates’ ability to witness and learn customer sentiment and purchase motivations;
- How customers in pop-up shops respond to size, color and fit; and
- How window design impacts foot traffic.
Discover the pros and cons of five different pop-up shop configurations, along with valuable pop-up retail statistics in this infographic from Colourfast.