Don't leave holiday marketing to the last minute: during the 2017 holiday season, shoppers needed nearly two weeks to pull the trigger on purchases. Additionally, campaigns should be timed to take advantage of conversion spikes on Black Friday and Cyber Monday; rates increased 3X and 2X, respectively, on those days in 2017.
Retailers can use personalization to give holiday ads even more power:
- 55% of consumers enjoy receiving discounts from their favorite stores;
- 37% want location-based recommendations; and
- 21% like ads featuring products they have recently viewed.
Get more holiday tips in this infographic from PebblePost.