Email Marketing Success Is All In The Timing

Marketers seeking to maximize email open and click-through rates need to factor in not just what the email says but also when it's sent. For e-Commerce companies, Wednesdays at 10 a.m. are optimal, while prime time for offline retail and hospitality is Thursday from 8 a.m. to 10 a.m.

For all types of companies, sending emails in the middle of the week is best for generating both opens and clicks. Learn more about scheduling emails for the best ROI in this infographic from SendinBlue.

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IG SendinBlue 02.18.18

Source: SendinBlue

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