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53% Of Shoppers Prefer Digital-Only Coupons

For the fifth year, U.S. consumer redemption of digital load-to-card coupons has increased, and just over half (53%) of shoppers now prefer digital-only coupons. Overall digital coupon distribution volume climbed 38% in 2017, and redemption volume increased by 67%. Both figures declined for paper coupons, whether delivered via free-standing inserts or printed at home. Learn more about the trend toward digital coupons in this infographic from Inmar.

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Source: Inmar

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