When consumers receive emails that are personalized based on their past behavior, 41% say they buy more from the retailer. That's just one of several reasons why customer loyalty investments yield a high rate of return:
- Existing customers are 50% more likely to try new products, and spend 31% more than new customers;
- Customers spend 3%-20% more on items from businesses that engage with them through Twitter, and are 30% more likely to recommend the brand to others; and
- Loyal customers are worth up to 10X as much as their first purchase.
Discover more reasons to invest in customer loyalty in this infographic from SpotOn.