Although the number of store closures this year already far surpasses 2018's total, many brands are taking the opportunity to open new locations (or revamp existing ones) that are digitally infused and focused on cultivating enthusiastic shopper communities.
This e-Book will reveal five digital tools and tactics retailers can implement to generate more in-store traffic. Learn how:
- Sephora's diverse approach to experiential marketing led to 44,000 event registrations and a significant boost in average spend per visit;
- Express tests different omnichannel fulfillment approaches to gauge consumer behaviors and preferences; and
- Best Buy become a leader in the buy online, learn-in-store (BOLIS) revolution.