Your customers are nervous. Identity theft was the top consumer complaint to the Federal Trade Commission in 2014, with more than 332,000 grievances logged. What’s more, nearly 24% of Americans stopped buying online because of data breaches and another 56% reduced the number of sites they use, according a recent Princeton Survey poll.
Retailers that are not increasing security efforts risk further eroding this trust. These brands might also miss out on higher online conversions, reductions in shopping cart abandonment and more repeat purchases.
Give your security plans the boost that will help customers trust your brand. Start by filling out the forn below to download the white paper, titled: Trust Or Bust: How To Make Summertime Shoppers Feel Safe Online And Boost Your Sales At The Same Time.
