Transforming The Retail CMO Through Data Driven Marketing

Today’s retailers must be positioned to implement data-driven strategies throughout the business, using information from all channels. By harnessing the power of analytics and Big Data, CMOs can begin to think like their customers and act on their buying preferences. This white paper will walk retail leaders through the process of incorporating data-driven marketing strategies. Three steps in that process include: Integrating & Understanding; Analyzing & Discovering; and Acting & Optimizing.

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