The Frustrated Shopper: Consumers' Mobile Technology Expectations Vs. Reality


Consumers are using their smartphones more frequently throughout the browsing and buying journey. As a result, their overall expectations of mobile offers and interactions are increasing.

While 44% of consumers want to earn and redeem loyalty points through their mobile phones, only 31% currently have these capabilities.

This infographic, courtesy of Mobiquity, uncovers results from a survey of 1,000 consumers regarding their mobile expectations and experiences.


Mobile Commerce And The Brick-And-Mortar Retailer


Brick-and-mortar retailers have reached a fork in the road.

Although developing an omnichannel strategy is becoming increasingly important, some organizations are struggling to determine which technologies are ideal for their unique business goals.

Are you ready to bring your brick-and-mortar experience to the next level?


The Retail Mobile Report Card: A 7-Question Quiz To See If Your Business Is Making The Grade

Salesforce-SnapApp-SHADOWIs your retail business keeping pace with the mobile revolution?

Consumers increasingly are using their smartphones and tablets to browse and buy. As mobile traffic and sales continue to rise, many retailers are asking: How can my brand reach and enable these shoppers?

Meeting the demands of savvy, mobile shoppers requires careful planning, and learning where your mobile strategy currently stands is an important step.


Mobile Helps Strengthen Associate-To-Consumer Engagement

shadow RTP RT041 SR Mobile Nov 2014Consumers are becoming more connected to their mobile devices. They rely on their smartphones and tablets to accomplish day-to-day tasks and instantly engage with friends, family and even their favorite brands and retailers.

Most (79%) adult smartphone owners have their devices with them 22 hours a day, according to IDC Research. Additionally, 80% of adult consumers said they check their phones within 15 minutes of waking up every morning. 


Holiday Shopping: The Multi-Screen Path To Purchase


More than two thirds (68%) of consumers plan to do most of their holiday shopping online this year, according to a recent survey from YuMe. Nearly half (48%) of these respondents also said they plan to spend more on gifts than they did last year.

This infographic, courtesy of YuMe, outlines other key findings from the report, including how consumers will be using multiple screens to browse and buy during the holiday season.


The Digital First Generation

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Most consumers in the U.S. check their phones within the first 15 minutes of waking up. Three quarters of these consumers even admitted to bringing their phones into the bathroom.

This infographic, courtesy of LivePerson, spotlights the habits of “digital-first” consumers who rely on their mobile phones to communicate, shop, listen to music, watch TV and more.


5 Ways Mobile Apps Are Driving The Store Of The Future

Shadow MIST MS001 WP MobileApps Final

Do you want to know how retailers like Whole Foods, The Container Store and Gucci are leveraging mobile apps to improve customer loyalty? Find out by downloading this white paper.

On average shoppers are looking at their phones more than 150 times a day.

With that knowledge in hand, leading retailers are leveraging mobile technology to enhance customer experience, drive sales, boost customer loyalty and achieve operational efficiencies.

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