2014 Referral Marketing Look Book - Retail

RetailLookBookCoverA successful referral marketing program will give marketers to ability to seamlessly reflect their brands’ look and feel, while creating an optimum user experience.

This Look Book features 8 examples of successful referral marketing programs for retailers. Companies include: ProFlowers, American Giant, Shari’s Berries, Ink Garden and more.


Referral Marketing Best Practices For 2014

2014ReferralGuideCoverAs many as 84% of consumers trust recommendations from their friends; and 68% trust opinions posted online. This can be a goldmine of opportunity for smart marketers.

Beyond SEO and SEM, Referral Marketing can help deliver potential customers who are not already specifically searching for your brand. Referrals can be considered the “3rd Channel” for online customer acquisition.


The Year Of The Instagram Strategy: How Marketers Should Approach The Instagram Channel In 2014

Instagram now has more than 150 million monthly active users worldwide and is growing at a rate of more than 100 million new users each year.

This is a channel that should not be ignored by retail brands. But what is the best way to manage Instagram? This E-book presents seven questions that should be asked and answered when planning an Instagram strategy.


Guide: 3G/4G Digital Signage Networks

cradlepoint_wp_drc_capToday’s 3G and 4G cellular networks offer unprecedented  advantages to digital signage networks. Cellular technology makes digital signage more cost-effective, practical and flexible.

And today, having a digital signage network on a secure and separate network — a goal that is often unattainable on cabled or Wi-Fi networks without extensive investment — is critical.


The Future Of Digital Engagement: 10 Thought Leaders Share Predictions For 2014

Shadow LivePerson EBK Future of Digital EngagementThe future of digital engagement involves connecting with customers through a multitude of channels.

Now more than ever, it is imperative that businesses are present and accessible throughout the entire decision-making journey and across all channels. In doing so, companies can increase conversions, average order values and customer satisfaction ratings while decreasing support costs.


The State Of Retail Marketing

intel_wp_drc_cap_9-2013Retailers are connecting with digitally savvy consumers through a variety of touch points, including the web (76%), email (73%), the store (50%) and mobile (43%), according to a recent survey conducted by UBM Tech and sponsored by Intel.


How Referral Marketing Boosted Conversion 16% For BodyMedia

Today's connected shoppers rely on family, friends and peers for product recommendations. Recognizing that trend, BodyMedia implemented a referral marketing program that delivered more than 13,000 site visits in 3 months, and a 16% increase in conversions. BodyMedia sells a subscription service and armbands for body monitoring/tracking weight loss.


The Email Marketing Measurement Imperative

returnpath_asset2_wp_drc_templateEmail marketing has become more challenging for marketers that are not effectively analyzing their message campaigns. In fact, more than 33% of marketers continue to send email blasts with no knowledge of the deliverability inbox placement rate.

Based on a 2012 Relevancy Group survey of 333 marketing executives, this report delivers vital information that will help companies deliver more effective and successful email campaigns.

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