The Two Faces Of Rewards Redemption

Understanding consumer behavior is critical for retailers and brands as they identify different rewards strategies and loyalty programs for their customers. One key element is understanding whether shoppers are “Earn-and-Burn” or “Save-For-Later” consumers.
For example, “Earn-and-Burn” consumers often gravitate towards programs that offer instant gratification:

  • 15% of consumers redeem rewards within one month of earning;
  • 16% choose fuel discounts, to save money on gasoline; and
  • 3% transfer rewards from rarely used programs to high-use programs.

Learn more about loyalty program behavior and how to best tailor rewards strategies in this Excentus infographic.

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Source: Excentus

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