The 80 million Millennials in the U.S. spend $600 billion per year, a figure that will more than double to $1.4 trillion by 2020. Retailers want to know how they can best reach this large and lucrative group.
This infographic from Cue Connect identifies the top 5 types of Millennial shoppers and offers guidance about what’s most likely to trigger a purchase by each group’s members. There’s the Social Shopper, who is highly influenced by friends and family when shopping. She needs an online solution to capture, organize and share prospective purchase items. The Impulse Buyer will often make purchases based on “suggested items” on a site, so it’s best to send him alerts on new products based on his past purchases.
Source: Cue Connect