The Tipping Point: Retailers Embrace Digital Couponing

As many as 74% of retailers believe digital coupon use will increase dramatically by 2018; and 90% of retailers agree that digital coupons improve their ability to deliver personalized offers.

With digital technology, retailers can not only deliver coupons directly to customers’ loyalty cards, they also can offer targeted, personalized coupons to shoppers via their mobile devices.

To understand retailers’ digital mindset, Google commissioned Retail TouchPoints to survey nearly 150 retail executives. The survey report, titled: The Tipping Point: Retailers Embrace Digital Couponing, provides detailed results designed to help retailers formulate current and future couponing strategies.

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