The Ten Commandments of Customer-Centric Retailing

In recent years, customer-centricity has truly become a focal point of retail. Customers exhibit a strong, positive response to retailers who make an effort to understand them and tailor their merchandising, marketing and promotions accordingly.

Know Thy Customer:
Throughout this webinar, “The Ten Commandments of Customer-Centric Retailing”, you will learn approaches for adopting customer-centric retailing across every area of your business, helping you create a consistent and effective multi-channel experience for your customers and generating loyalty and buzz along the way.

Mass Marketing is Dead:
View this webinar now for an in-depth look at the principles behind creating a truly customer-centric retail organization. The session will include guidelines for combining traditional points of engagement such as sales associates and customer service with new, emerging technologies and strategies like mobility, CRM, clienteling, social media, and location-based services. Marc Chriqui, Raymark’s president, will also discuss the importance of enforcing these strategies throughout all departments, including buying, merchandising, and IT, providing you with the tools required to achieve one-on-one customer relationships and demonstrating how the entire organization should work together towards completing the circle on customer centricity.

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