As retailers become cautiously optimistic that spending is on the rise, they must take advantage of technology advancements to develop staying power in the marketplace. Social media is a key element in the mix, as up to 75% of consumers may be sharing brand reviews with friends via the channel by 2015. While most purchases are still made inside the store, merchants must merge all channels at that point of purchase. The 5 strategies laid out in this E-book will help retailers engage shoppers in this multi-channel arena.
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